I was commissioned by Orchard to shoot the advertising campaign stills for the Steadtler ‘Draw your future, earn your stripes’ campaign.
I photographed a range of energetic pupils from Pencoed Comprehensive school (not far from Steadtler’s UK headquarters) on a school desk in front of a high key white backdrop. The pupils were asked to look into the future and think about their dream job, whilst being subjected to face pulling, sound effects and being heckled by fellow pupils who were not in shot! The pupils were also asked to sketch their dream jobs using the classic Staedtler Norris yellow and black pencil, with jobs ranging from judge, astronaut, explorer through to chemist, chef and doctor!
The outdoor advertising campaign was seen on over 700 outdoor digital and static sites, across the whole of UK during the month leading up to the new school year.
The six sheet posters were carefully chosen for their proximity to a Staedtler stockist and the campaign reached over 25 million adults, a third of whom have children in the target age group, with each person viewing the posters over 7 times during the campaign period.
Client: Think Orchard
Location: Pencoed, South Wales
Service: Commercial Photography
Used for: Advertising Print and digital Media
Camera: Canon 5D Mark II and 5D Mark IV
Lighting: Bowens 750 Pro portable flash kit (3 lights)