findandfundmycar.com Advertising Photography in Sully, Vale of Glamorgan.
I was commissioned by Orchard to shoot the advertising photography for a national campaign for findandfundmycar.com, part of MotoNovo Finance. The brief was to create stills that would sit alongside the TV and radio campaign, bringing the same energy and clarity to print, digital and outdoor media.
The imagery appeared across billboards, digital screens, online ads and on the findandfundmycar.com website. It was a fast-paced production that needed sharp timing, teamwork and the ability to move quickly alongside a full film crew.
Behind the Shoot
The shoot took place over four consecutive days in Sully, near Cardiff. Each day involved photographing real moments in and around a range of cars, often between live film takes. Working inside and around a moving film low-loader brought its challenges but also added a natural sense of motion and energy that matched the spirit of the campaign.
Children and dogs featured throughout the shoot, adding warmth and personality to the story. Timing was everything. The goal was to capture genuine, spontaneous moments that felt real and relatable, the kind of images that connect instantly with viewers.
The result was a cohesive set of advertising images that supported the wider campaign. The stills helped drive a multi-million pound media rollout, generating more than £6 million in car finance proposals within two weeks.
Client: Think Orchard
Location: Vale of Glamorgan
Service: Advertising Photography
Used for: Advertising, Web, Social Media, Print Media
The Approach
My approach to advertising photography is about combining creative direction with natural moments. Even on large commercial shoots, I look for honesty in expression and light. Real connection always makes the image stronger
This project with Orchard and findandfundmycar.com was a perfect example of collaboration between agency, crew and photographer. When everyone works towards the same vision, the results feel effortless and authentic.
If you are looking for an advertising or commercial photographer in Cardiff or South Wales, I work with agencies and brands to produce stills for campaigns across print, digital and outdoor media.
Get in touch to discuss your next advertising project.