Gareth Thomas personal brand photography in Cardiff.
I love shooting personal brand photography and portraits of business owners. Gareth Thomas is one of those people who instantly makes an impression. He’s genuine, driven and open, and that comes through in his personality.
We met at The Studio in Cardiff, a space that reflects his approach to work and life, simple, focused and full of energy. The goal was to create a set of portraits that felt natural, confident and true to who he is.
Gareth is a sole foster carer to three children, which already says a lot about his character. Alongside that, he runs his own creative agency called Clarified, helping brands find clarity and purpose in how they communicate. The portraits needed to capture both sides of him, the professional and the personal with warmth and honesty.
The session lasted around an hour, enough time to explore different setups and moods without overthinking it. The result is a series of portraits that feel relaxed and approachable, perfect for use on his website, social media and future press features.
Client: Gareth Thomas/Clarified
Location: Cardiff
Service: Personal Brand Photography
Used for: Web, Social Media
Behind the Shoot
My approach to personal brand photography is built on collaboration and trust. Every person has a story, and the photography should feel like an honest reflection of that story rather than a staged performance. I look for natural expression, honesty, personality and the small gestures that show who someone really is.
Lighting and tone are key. I use controlled lighting to shape mood and give definition without losing a sense of realism. The aim is to create portraits that look authentic, with depth, clarity and a sense of ease.
The Approach
Personal brand photography helps people show up online as themselves. It builds trust, connection and a strong first impression. These sessions are ideal for freelancers, founders and professionals who want imagery that feels personal yet consistent across web, social and print.
If you’re looking for personal brand or portrait photography in Cardiff or South Wales, I’d love to help create a set of images that reflect you and your work with honesty and style.
Get in touch to talk about your own personal brand shoot.